HELLO KITTY AND FRIENDS X CONVERSE

my role:

  • “Journal entries about your weekend, torn ticket stubs, notes passed in class, & silly Photo Booth reels all scrapbooked together with washi tape, stickers, & glue create the perfect snap shot of the nostalgia of friendship core for Hello Kitty & Friends x Converse.”

  • led footwear design direction + worked collaboratively with both our internal design and Sanrio team to create a footwear first capsule for infant, youth, adult consumers

  • worked closely with our internal apparel team to build a cohesive capsule across footwear, apparel, and accessories


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