HELLO KITTY AND FRIENDS X CONVERSE
my role:
“Journal entries about your weekend, torn ticket stubs, notes passed in class, & silly Photo Booth reels all scrapbooked together with washi tape, stickers, & glue create the perfect snap shot of the nostalgia of friendship core for Hello Kitty & Friends x Converse.”
led footwear design direction + worked collaboratively with both our internal design and Sanrio team to create a footwear first capsule for infant, youth, adult consumers
worked closely with our internal apparel team to build a cohesive capsule across footwear, apparel, and accessories